Return on Marketing Investment
A common problem we see is startups may be making revenue, but they aren't growing quickly. They aren't generating enough revenue to continue to scale their teams.
At the same time, having a limited budget means they are apprehensive on spending money on marketing whether that's non-paid (organic/social) or paid advertising.
Our Dashboard Main Page for Customers
The top right panel is a graph showing Revenue vs Ad Spend
The area under the curve outlined with the Orange line represents revenue. The area under the curve outlined with the Blue line represents ad spend.