Who Lucia Is For
Lucia is built for teams that spend money to acquire customers across web2 and web3 and need to know what's actually working. If any of these sound like you, you're in the right place.
Users research on one device and transact on another, often via a wallet. Lucia ties the first ad click to the eventual deposit or trade — so you can see real CAC and ROI per channel.
Wallets aren't people. Lucia resolves multi-wallet clusters to real users and scores sybil risk, so airdrops and rewards reach humans and your campaign numbers aren't inflated.
Installs are noisy and creative is expensive. Lucia shows which ad or creator actually drove retention and conversions, not just installs.
Long, multi-touch journeys get flattened by last-click. Lucia credits every touch along the path so budget follows what converts.
The common thread
Whatever the vertical, these teams share the same problem: their customers move across devices, channels, and wallets, and their analytics can't follow. Lucia's job is to follow — resolve the person behind the activity, and credit the campaigns that earned each conversion.
Not sure it fits your setup? Start with the Quickstart — it takes about five minutes to see your own data.