🙋♀️ Frequently Asked Questions
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What is Lucia Attribution
Lucia Attribution is the name of our ad-tech platform. Lucia Atribution is a way for a company to be accountable on their marketing spend. The platform is hosted on our website
Do you support organic/non-paid advertising
Absolutely! Many projects in crypto, AI, and even traditional tech focus heavily on social media, short form, long form video based advertising. Our product is designed 100% to be an all-in-one solution for social/organic/non-paid advertising of all forms.
What problem e are trying to solve
Many businesses struggle to effectively target and engage potential customers due to a lack of advanced tools and analytics, or they use analytics products but due to inaccuracies make the wrong decision.
If you use tools such as Google Analytics or Mixpanel, you'll often find that you get analytics results in a lump sum format. This information isn't actually meaningful because you have no idea of knowing if your business is becoming more or less profitable on the unit basis. As in, on a per-customer basis, is your company acquiring customers for lower and lower costs, and if your company on a per-customer basis realizing more and more revenue from each customer averaged over the lifetime tenure of that person being a customer of your product!
What type of insights your product will give
Our Ad Attribution System provides a comprehensive suite of insights derived from SDK, designed to enhance your understanding of user engagement and conversion metrics. Here's what our system offers:
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Daily Clicks Analysis: We provide a detailed graph showing the number of clicks your ads or organic content receive each day, allowing you to track engagement trends over time.
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Unique Wallet Address and Device Tracking: Our system identifies the number of unique devices accessing your website, which decodes the lump sum of your marketing data, and groups it by actual identity.
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Page Visit Insights: We track page visits to give you a detailed understanding of which pages attract the most attention and how users navigate through your site.
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Acquisition Information: If you're struggling to grow your product - let's say you just launched and your twitter is growing at low rate of 10 followers a week, and your DApp/mobile app is growing at an abysmal 3 daily active users a day, this product is perfect for you. You'll be able to test out a large range of marketing strategies that companies similar to yours have done, which allowed them to grow from 0 daily active users to well over 100,000. Why our product is so crucial is it allows you to measure out of the 5 different acquisition strategies, which strategies are the most cost efficient so you do not run out of run way before you company hits a meaningful scale.
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Conversion Information: For users who convert, such as by providing an email ID and username to access a paper or other resources, we capture and report these conversion events. This data helps you understand what drives users to take action.