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Version: current (0.10)

Organic and Non-Paid Campaigns

Organic growth — referrals, social, community — is the hardest to measure and the easiest to fake. Lucia attributes non-paid conversions the same way it does paid ones, and filters out the activity that isn't real.

UTM parameters are captured automatically from the landing URL, so add them to the links you share in social posts, newsletters, and referral programs:

https://yoursite.com/?utm_source=twitter&utm_medium=social&utm_campaign=launch

Lucia reads those on arrival and attributes the resulting conversions back to the source. See UTM analytics in the Attribution API.

2. Attribute referrals to a channel​

Because journeys are stitched across sessions and devices, a share that leads to a conversion days later still gets credited to the channel that started it. Use channel performance to see which communities (X, Discord, a partner newsletter) actually drive signups — then double down on them.

3. Filter out fake engagement​

Organic metrics are only useful if they count real people. Each resolved user carries bot risk and fraud risk scores (0–100), so bot and sybil activity can be separated from genuine engagement before it skews your numbers — important for airdrop- and referral-driven growth. See Increasing Conversion Rates for the full set of risk scores.

4. Reward referrals on-chain​

Use on-chain incentives (NFTs for user-generated content, staking boosts for referrals) to encourage sharing, tied to resolved people rather than wallet addresses so rewards reach humans. See Key Benefits.

Illustrative example: a GameFi app grew organic retention by rewarding referrals and reinforcing the channels its attribution — net of bot activity — showed were working.