Insights and Analytics
Access dashboards for metrics like ROI, CAC, and churn. Includes fraud detection and user clustering.
This module continuously ingests events from the SDK and evaluates campaign performance.
- Calculates real-time ROI, CAC, LTV, CHURN, and CONV rates.
- Matches on-chain and off-chain actions for hybrid funnel tracking.
- Identifies high-value user traits for personalized targeting.
- Sends scoring and cohort tags back to the SDK for UI/payload customization.
Capabilities:
- Real-time ROI, CAC, CHURN, and LTV calculations.
- Value scoring of events (based on conversion probabilities).
Data monetization through a decentralized marketplace; Bidirectional feedback from data consumers and AI agents.
| Method | Description | Parameters |
|---|---|---|
| trackPageView | Tracks page views | None |
| trackConversion | Logs conversions | event, value, details |
| userInfo | Adds user details | id, info |
| trackButtonClick | Records button clicks | details |
| sendWalletInfo | Sends wallet data | address, chainId, provider |
Data Collection Details
We collect anonymized data securely.
- Encrypted personal data storage using zero-knowledge vaulting (Nillion).
Data Collection by Platform
| Platform | What is Collected | Why It Helps |
|---|---|---|
| Desktop | Device ID, wallet address, clicks, page views, conversions, IP, browser, OS, timezone, navigation paths, referral sources | Shows clients exactly what we track, building trust for Web3 privacy concerns. |
| Mobile | Device ID, wallet address, clicks, views, app events, device model, OS, carrier, timezone, mobile wallet details | Transparency on mobile tracking reassures clients and helps marketers optimize campaigns. |