Insights and Analytics
Lucia continuously ingests events from the SDK and turns them into campaign analytics — the same data the dashboard shows and the Attribution API serves.
What you get
- Real-time ROI, CAC, and LTV per channel and campaign.
- Conversion rate measured in people — the share of visitors who clicked and went on to convert.
- Hybrid funnels — on-chain and off-chain actions matched into one journey.
- Cohorts and segments — group resolved customers by acquisition, behavior, and value.
- Per-user risk scores — churn, fraud, bot, and wallet risk (0–100) for each resolved user.
These power retention, fraud-filtering, and budget decisions — see Increasing Conversion Rates and ROMI.
The events behind the metrics
Analytics are built from the events your SDK sends. See the
SDK API Reference for the full list — pageView, trackConversion,
buttonClick, userInfo, and sendWalletInfo.
What's collected, by platform
Lucia captures these signals (see Privacy & Compliance for how they're handled):
| Platform | What's collected |
|---|---|
| Desktop / Web | Device & session identifiers, wallet address, clicks, pageviews, conversions, IP, browser, OS, timezone, navigation paths, referral sources |
| Mobile | Device & session identifiers, wallet address, clicks, views, app events, device model, OS, carrier, timezone, mobile wallet details |
Sensitive fields (passwords, card inputs) are never captured, and any element marked
data-lucia-ignore is skipped.